Our Mission

Empowering Families.

Building Brighter Futures.


What if we supported parents with the resources they needed to create safe environments and strengthen their confidence as caregivers, before adversity strikes?

We’ve all seen the heart-breaking headlines of children being mistreated, neglected and abused. These stories often highlight failures within the system, how individuals were ill-equipped to identify and help families in distress. But we often don’t consider a solution that starts much sooner: one focused on prevention.

We inspire a positive generational cycle empowering every child to reach their infinite potential.

American Society for the Positive Care of Children (American SPCC) was formed in 2011 as a first-of-its-kind 501 (c)(3) nonprofit dedicated solely to the prevention of child maltreatment and raising awareness of the lifelong impacts of adverse childhood experiences. By providing parents with the skills, tools, and educational resources that build their confidence and capacity as caregivers while strengthening family bonds, we work to create a brighter future for all.

We accomplish this through four main impact areas:

  • Prevention & Education
  • Empowerment
  • Community
  • Advocacy

American SPCC’s Parenting Resource Center

A library of reliable parenting tools and resources.

Each week, more than 15,000 people from across the globe turn to us for this support through our Parenting Resource Center— an online library of easily accessible, reliable and actionable parenting resources. Our team monitors and synthesizes the latest parenting research and trends to provide timely, relevant information caregivers can count on, all in one place.

Our impact is featured in media appearances across the U.S. and within partnerships that help deliver life-changing tools, such as The Happy Child App and The Brain Story.

Big changes always start small.

By providing adults with easily accessible, research-backed parenting support relevant to their lives, we can start a ripple of change that steadily grows, ultimately building happy childhoods and brighter futures for generations to come.

We believe that small steps — from individuals, families, leaders and organizations — will help us achieve these ambitious goals. Please join our movement today by following us on social media, sharing our resources with someone you love or consider supporting our work  here.

Our Vision

Imagine a world where every parent is supported. Where the struggles of parenthood are recognized and the community rallies to meet their needs.

American SPCC is building this future.

After all, our children are our future. But in order for them to succeed, they need caregivers with the capacity and ability to support them. That’s why parenting resources, education and community building being offered by American SPCC are so vital.

Helping parents = helping children

It’s an approach medical professionals and top researchers have been calling for for decades. In fact, Dr. Robert Block, former president of the American Academy of Pediatrics, says our failure to prevent persistent and avoidable negative childhood experiences “is the single greatest unaddressed public health threat facing our nation today.”

We can’t wait to address this crisis any longer.

American SPCC is dedicated to being part of the solution by offering life-changing education and support to caregivers.

When caregivers are empowered with the knowledge that even small actions can have significant impacts on a child’s development, we can ultimately break the cycle of trauma before it’s passed down.

We also know the struggles of parenthood look different for every family. That’s why we offer support by meeting caregivers where they are at, without judgment or expectations. We recognize parenthood is difficult, especially when combined with hardships related to relationships, employment, mental health, physical health and more.

American SPCC is here to let parents know they are not alone, that positive changes for the entire family are within reach.

Is this an ambitious vision? Absolutely. But the good news? We’re already making significant progress. In 2021 alone, parenting resources in our easily accessible, always-free online Parenting Resource Center reached more than 700,000 people. And each month, our impact is growing.

This shows us we’re onto something special here. We’re offering resources and support caregivers, friends and family are looking for and need.

In 2022, we are bringing positive, life-changing impacts to even more families across the globe. Not only will we update our Parenting Resource Center with the latest research and knowledge to help caregivers succeed, we are also embarking on first-of-its-kind partnerships with organizations and individuals who are dedicated to sharing their unique knowledge and experience with parents, caregivers and child advocates through our Trusted Parenting Network.

But this growth requires the support of donors who understand that an investment in families is an investment in our future.

Please consider joining us as we help create brighter futures, one family at a time.

Learn more about our impact and how you can help HERE.

Our Team


Board Chair


Executive Director


Board Member


Board Member

Dr. Jay

Board Member


Board Treasurer

Advisory Council


Dr. Cliff




Thanks to these amazing people and organizations for their commitment to helping improve the way America treats its kids. As a community, they give the nation’s children a voice and each generation a brighter future.

Our Commitment

American SPCC is committed to providing life-changing resources to families across the globe. We know that by empowering parents, caregivers, educators and child advocates with research-backed tools, resources, knowledge, and positive parenting support, we can break generational trauma and build brighter futures.

Please consider supporting our work here: